Displaying items by tag: fec

Published in MENALAC Vendor Talk

Family Entertainment Center

The “experience economy phenomenon” was first mentioned in the early nineties and since then has gained huge momentum, enhanced by social media and the culture of sharing. From food photographs to IG stories of wacky vacations, YouTube videos of flash mobs, TikToks of gigantic music festivals, or even performative gaming – the last decade is all about proving that we are doing more, experiencing more and because of that - living more.

Social media has managed to change memories from something subjective to something that can easily be publicly quantified, thus changing the concept of experience from “something you do” to “something you are”. This mentality – that social status comes not from “having” but from “being”, shapes the spending habits of the whole Millennial and Gen Z generations.

Given this, it comes as no surprise that the entertainment industry has been booming in the last decade. And while the classics like Arcades or Bumper Cars are still common, trends like Active Entertainment – the concept of merging entertainment with physical exercise, are on the rise.

Kids Climbing Walls for Family Entertainment Center

This is especially true when it comes down to entertainment targeting children and families. The appeal of kids actively playing with one another rather than being glued to a screen is a successful marketing strategy as it fills a void, both emotionally and in terms of exercise, that parents often feel ineffective to fill otherwise. Moreover, the trend is fueled by the millennial health craze to raise kids who are fitter, healthier, and environmentally conscious.

The benefits from these trends are reaped predominantly by the FEC centers. Of course, the high demand equals a fierce competition so the hunt for new and more interesting attractions is always on. From trampolines to soft play and giant slides – when it comes down to catering to the demand of physically challenging entertainment, the possibilities seem endless.

Artificial Cave for Family Entertainment Center

It is when cognitive and physical challenges need to be combined into one attraction that things get a bit trickier and unfortunately, there are a few types of attractions that seem to be able to hit the mark. One example of successful active entertainment is kids climbing walls which are specifically designed to enhance cognitive development in children as well as challenge their balance, coordination, and agility.

Kids climbing walls are already extremely “in” and climbing centers designed solely for kids are popping up across Europe and the US as well as the Middle East. However, as popular and flexible as these are, they do require a building with a considerable indoor clear height, which is a requirement that not all FECs can meet.

An option for smaller and narrower spaces could be another artificial natural structure – the artificial caving system. Combining exploration games with tunnels and obstacles, the attraction is the embodiment of “edutainment” while being interesting and stimulating. These solutions are however more of a solo activity compared to other attractions like Adventure Trails or Cloud Climbs that cater to children’s desire to compete and create imaginative games as a group.

Advneture Trail Attraction for Family Entertainment Center

Such activities have the claim of sustainability – unlike video games, they rely not on flashy ruses but on activity and building real connections between the participants, their parents and the FEC center itself. Given this is true, it could be a fascinating opportunity for FECs to grow their business in a sustainable way – by creating a community that engages both children and parents and brings them back. This concept rings true even with the elephant in the room, Covid-19, present. After the lockdowns, now more than ever people crave meaningful and shared experiences. And while being closed has been strenuous for businesses – it is also an opportunity to go into a new direction – one that is not only appealing but also sustainable.

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Published in News
Wednesday, 06 November 2019 11:25

Stacija Nowa Gdynia

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Zhuhai Lionsgate Entertainment World

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Playtopia Queretaro

Published in Walltopia Projects
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Sky Zone Orland Park

Published in Walltopia Projects

What our customers say

The theming in the cave was the best and …

The theming in the cave was the best and most realistic from any companies that we tendered, we even have an LED lava entrance which is always a big hit with everyone! The cave is very easy to operate, we have safety hatches in the event that someone becomes claustrophobic and needs to get out quickly, although we have never had to use them for that purpose - just for maintenance.

Karen Harris, The Harbour, Dunmore East, Ireland, Owner of Dunmore East Adventure Centre

We would like to express our sincere gra …

We, the staff, at the family entertainment center “Focus-Mokus” East Point Mall in Tbilisi, Georgia, would like to express our sincere gratitude for the high quality product that you produce.

Aram Gabrielian, Head of Technical Department at Family Entertainment Center “Focus-Mokus”, East Point Mall in Tbilisi, Georgia

A very easy and fluid process

As our concept of Go Bananas began to come into reality, working with Yassen and the team at Walltopia was a very easy and fluid process. From original concept through the design process and finally the installation was all done as we had envisioned.

Mike Cieplak, Go Bananas Adventure Climbing

A terrific addition to the venue

Sky Climb has been performing very well and has been a terrific addition to the venue.

Sam Milionis, Sky Zone Macgregor

Тhank you for taking feedback onboard w …

I was planning for over a week to send an email to say wow.....I cant believe the difference between the Knox walls (1 year before) and the new walls...wow! The way these techs build vs the way the techs at Knox build is like they are a different company...wow!

Leo Neophytou, Director, Funtopia Australia

[...] I could only recommend you!

Thank you so much for your quick help here in Helsinki! I am amazed. Another client from Portugal just called a couple of days ago about my experience with Walltopia and Ropetopia and I could only recommend you! Dimitar did all that we expected and more! He was a very nice guy and also speaks very good english, which made it very easy.

Kimmo Stude, Huimala FEC, Helsinki, Finland

This really mixes things up

Of all the indoor play places Nicholas Laskaris has visited in his life, the 7-year-old Winfield boy described Funtopia as "the best one so far." "This has a lot of different obstacle courses and other stuff I've never seen." - Nicholas, 7 yrs old

See original article by Chicago Tribune

A brilliant addition to our centre!

We have had a great time opening our ropes course and find it to be a brilliant addition to our centre.

Bowling Buddies, Kerry, Ireland

Funwalls has proven to be a fantastic ad …

As the owner of more than one climbing gym, Funwalls have provided quick cash flow for the start up & assisted in filling a marketing gap we didn't know existed. The elements have also been an effective way to broaden our market segment that can seamlessly transition into our climbing gym business.

Walson Tai, The Hanger, Calgary, AB, Canada

The true definition of curious play

This place is fantastic," said Jacquie Starzyk of Chicago, who brought her 5-and-a-half-year-old son here for the first time. "Kids are curious. 'Can I do this? Am I big enough? Am I strong enough? Can I make it to the next level?' This place is the true definition of curious play."

See the full article by Chicago Tribune

 

Not even the promise of ice cream convin …

If you need evidence for how much my crew loved Funtopia, I offer this: Not even the promise of ice cream convinced the boys to abandon their climbing"

Chicago Parent

Your walls are definitely one of the hig …

The FEC has been doing well since our opening and attendance has been steadily increasing. Your walls are definitely one of the highlights of the playground and the kids and even parents love them."

Jeffrey Liu, Tamufun, China

...appreciate the good work of Walltopia …

Herewith, I would like to point out the project Rollglider has been successfully operated in Iran-Tehran. It is worth to take a chance and appreciate the good work of Walltopia Company team,

S. Y. Taghavi, Member of the Board and Commercial Director, The Excitement Tower, Chitgar Artificial Lake, Chitgar Park, Tehran, Iran

We would like to pass on our gratitude t …

We would like to pass on our gratitude to your project team, and Australian Agent, who performed an outstanding job in designing, manufacturing and installing the Rocktopia Caving System and Walltopia Climbing Walls at our venues. Both products continue to receive excellent reviews from our clients.

Adrian Antonello, Senior Program Coordinator | Queensland Venues

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